
With last month's passage of California Assembly Bill 780, breweries and other alcoholic beverage makers in California will be able to identify in their social media posts those bars, restaurants, and stores where their beverages are sold – subject, however, to certain key conditions discussed below. Another related bill passed the next day, AB 776. Among other things, AB 776 will allow producers to participate in and advertise an event that is sponsored by a retailer if the event is conducted by, and for the benefit of, a non-profit organization. Both laws become effective January 1, 2016.