(By Eugene Pak) (Originally posted 10/12/2015 in IP Legal Forum)
In the past couple years, there have been several consumer class action lawsuits filed against alcohol beverage makers claiming that their labels or marketing campaigns are false or misleading. Several lawsuits have been filed against distilled spirits makers alleging that the use of the terms “handmade” or “handcrafted” was misleading consumers. Similarly, MillerCoors was sued in a California state court action alleging that it was misleading the public by marketing Blue Moon beer as a craft beer. And this past August, Diageo, the makers of Red Stripe beer, was sued in a suit alleging that it failed to fully disclose that the beer was brewed in Pennsylvania, rather than Jamaica. . . .
In the past couple years, there have been several consumer class action lawsuits filed against alcohol beverage makers claiming that their labels or marketing campaigns are false or misleading. Several lawsuits have been filed against distilled spirits makers alleging that the use of the terms “handmade” or “handcrafted” was misleading consumers. Similarly, MillerCoors was sued in a California state court action alleging that it was misleading the public by marketing Blue Moon beer as a craft beer. And this past August, Diageo, the makers of Red Stripe beer, was sued in a suit alleging that it failed to fully disclose that the beer was brewed in Pennsylvania, rather than Jamaica. . . .
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